FOR SOFTWARE VENDORS

You shouldn't wait until you have launched your product to implement your go-to-market strategy.  And it takes experience to understand how to capitalize on potential partnerships.  We leverage over twenty years of knowledge gained from working with software vendors in SaaS backup, collaboration, online learning, and software development tools to help software vendors achieve traction.

Examples of client work with software vendors at various stages includes:

 PRE-LAUNCH

  • Market validation
  • Creating go-to-market strategies
  • Identifying partnership opportunities
  • Hiring and ramping sales teams

LAUNCHING

  • Creating partner programs and recruiting partners
  • Recruiting and ramping inside sales teams

LATER STAGE

  • Sales team and channel assessment
  • Sales training
  • Vetting international expansion opportunities

 Also, see the TRACTION PARTNER MODEL below for more information.

FOR I.T. SOLUTION PROVIDERS

Solution providers need to differentiate themselves as the market and buyers continue to evolve around them.  Leveraging experience gained building successful channel programs at various companies, Traction can assist channel partners (resellers and Managed Service Providers) with the following:

  •  Partner portfolio assessment
  • Sales team assessment and training
  • Designing and implementing customer success programs

 

THE TRACTION PARTNER MODEL