We typically works with clients who are in the B2B software space, with a bias towards SaaS solutions. Clients turn to Traction at two stage of growth: The first are typically early-stage companies who have raised seed (and perhaps Series A) funding and are about to release product and need to optimize their product-market fit and sales strategies. The second are later-stage companies who face questions of how to accelerate revenues through partnerships and international expansion.
Representative engagements include:
Providing strategic advice to CEO of a Boston-based SaaS company on how to manage a strategic partnership overture from a key player in one of their target verticals.
Developing and implementing a partnership strategy for a NYC-based startup using AI to disrupt the marketing content creation market.
Developing the partnership strategy for a London-based SaaS company in the accounting software market to enter the U.S. market through partnerships with market leaders.
Advising the CEO of a Boston-based software company who has commercialized MIT technology for solutions in the residential construction space on how to expand to other market segments.
Working with the executive team of an early-stage, Boston-based company who provides a solution for game developers entering the lucrative China mobile gaming market on their strategy and messaging.
Building the go-to-market for a Boston-based cloud solutions provider who is expanding their portfolio and sales team.
Working with the head of cloud services for an ISV in Tokyo to assess the U.S. market opportunity for their product line.